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Marketing communications for seaports: a matter of survival and growth

雑誌名 Maritime policy & management
出版社 Taylor ＆ Francis
巻号 Vol.34 No.2
筆者・編者・翻訳者 Stephen Cahoon
記事概要

Introduction
Extant research on seaport marketing communications
Marketing communications for service businesses
Methodology
Seaport marketing communication
Conclusions

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