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Marketing the professional ship management service

雑誌名 Maritime policy & management
出版社 Taylor ＆ Francis
巻号 Vol.24 No.3
筆者・編者・翻訳者 Photis M. Panayides, Richard Gray
記事概要

Introduction
Marketing in ship management
A new paradigm in marketing theory
Relationship approach to ship management
Effective marketing of the ship management service
Conclusion

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