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Positional change in the Polish liner shipping market: a framework approach

雑誌名 Maritime policy & management
出版社 Taylor ＆ Francis
巻号 Vol.22 No.4
筆者・編者・翻訳者 Gillian Ledger, Michael Roe
記事概要

Introduction
Framework analysis
Price
Promotion
Physical evidence
Process
Place
People
Product
Conclusions

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