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Cruise ship market segmentation: a ‘non-traditional’ port case study

雑誌名 Maritime policy & management
出版社 Taylor ＆ Francis
巻号 Vol.18 No.2
筆者・編者・翻訳者 Bruce E. Marti
記事概要

Introduction
Methodology
Market segmentation in the cruise industry
The ‘non-traditional’ port
The survey instrument
The ship
Passenger socio-economic profile
Marketing thrusts
Distance-decay
Conclusion

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