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Some current aspects of marketing in the near-sea ferry and liner trades with particular reference to the Irish Sea

雑誌名 Maritime policy & management
出版社 Taylor ＆ Francis
巻号 Vol.16 No.1
筆者・編者・翻訳者 Craig Rich, Sheelagh Matear
記事概要

Introduction
The Irish Sea market
Marketing strategy of Irish Sea companies
Marketing of passenger and freight services on the Irish Sea
Summary and proposals for further research

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